HOLIDAY 21

Follow the Estée Lauder global brand ambassador avatars as they explore the sweet and magical world of Holiday 21. This campaign included a fully CGI hero film and virtual shopping experience.

Role / Creative Director
BCD / Matthew Parr (SVP) & Janice Veksler (VP)
Film and Experience Production / Ashley Hamza
Animation Team / Roof Studios
EL Motion Design / Sagie Baron
VM and Experience Design / Phillip Riina
ADs / Joanna Dimenna, Kyle Martin, Elizabeth Jackson, Sofi Berelidze
Beauty Photographer / Ben Hassett
Social Photographer / Jarren Vink
Icon Photographer / Ben Pogue

HOLIDAY 21

Follow the Estée Lauder global brand ambassador avatars as they explore the sweet and magical world of Holiday 21. This campaign included a fully CGI hero film and virtual shopping experience.

HERO FILM & AVATARS /

VIRTUAL EXPERIENCE STORE /

SOCIAL CONTENT /

GLOBAL BRAND AMBASSADOR CGI AVATARS /

ICON POSTERS & PHOTOGRAPHY /

PACKAGING /